Consulting Small Business Entrepreneurs – Under Promise and Over Deliver

The other day, I was talking to a small business consultant who had an angry client, a customer who had expected more, but due to his actions made the consultant’s job even tougher. The client had misstated some key information, leading to an unfavorable result. The angry client went on a rampage and trashed the reputation of the consultant online on numerous websites. Okay so let’s talk about this.

You see, I was thinking about the small business coach consultant’s predicament, and the scenario reminds me of the anguish of many writers when trying to get their books published. You see I belong to a couple of writer’s groups and there are “literary agents” which assist authors in getting book deals and putting together book proposals, shopping publishers, and arranging meetings. Often I’ve heard stories that a literary agent has charged someone $1500 to $4000 to help get a publisher for a book deal to no avail.

The authors, remember a good many writers are pathetically broke by my observations, barely have any money, and more often than not manically depressed, over the years, I’ve reasoned that I guess many creative people tend to be, as I’ve also noted this while sifting through think tank applications, which is a little something I do in retirement. Anyway, so, what happens is the authors complain, bitch, and moan that the literary agent did nothing for them, and stole their money, and they tend to banter around the words; scam artist, fraudster, con-woman/man, etc.

Indeed, in watching and observing all this, I’ve noted that many times the authors get all full of themselves, ego sets in, and they become overly optimistic, convincing themselves that even though their chances are barely 1:15 with a literary agent and 1:65 without, even if they are a decent writer – they always want to blame someone for their own failures, this appears to be human nature, right?

What I’m saying is; as long as a small business consultant isn’t giving false expectations, and as long as they vet their clients a bit before they take their money, then they can probably prevent similar future incidents of angry clients. In this case study, with the coaching consultant, the gentleman “lied” on a form and thus, I suppose he actually he hurt the coach’s reputation with their vendors, so actually the consultant should be the one angry not client in this case.

Meanwhile, the client’s behavior afterwards working to slander and trash the coach’s reputation online is “totally unacceptable” – so the consultant can stand tall knowing they did the right thing. Finally, I’d like to advise all consultants that have such a thing happen to them to never quit or give up just because one psychopath has made you his new excuse for his own failures okay.