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The typical medical office today is a much more complicated business than it was years ago when the good doctor, with his wife as his secretary/receptionist, operated from an addition built on to their home. Handling government regulations, legalities, insurance coverage, extensive operating expenses, increased staffing and working within a level of profitability are all necessary concerns for a physician, whether just entering the field of private practice or having become an experienced doctor. Medical practice consultants can step in to bridge the gap, offering advice and proven strategies in multiple areas such as design, planning, practice management, benchmarking and physician credentialing.

From the interior decorating design of the office space to the proper traffic flow and appointing the appropriate room for necessary equipment, medical consultants know what works for physician, staff and patients. Space design flows into reality with proper construction management and expense-spending controls. Since a well designed office space both welcomes patients and creates ease of functioning for medical staff, choosing a health consultant to assist with this important aspect is a way to ensure the best results without damaging the budget in the process.

Beyond office design, when it comes to financial planning, a consultant’s knowledge and experience can be very beneficial. Whether the doctor is dealing with acquisitions, mergers, buy-ins, or buy-outs, economic feasibility plans clarify the dollars and cents issues involved. Lease negotiations, recruitment, employment and even litigation support may require expertise that most health care professionals did not study in medical school.

Practice management is also a useful area that is often overlooked under the false assumption that everything is working about as well as it can. A health care consultant is trained to work with government requirements such as the Occupational Safety and Health Administration (OSHA), inventory and overhead controls, reimbursement and coding practices. Additionally, policies directed towards personnel and office procedures can be part of the operational improvements implemented by a professional consultant. Establishing business objectives may seem simplistic, but becomes necessary for financial stability, growth and profitability. From this framework, the doctor can be advised about cost-cutting techniques that eliminate waste of valuable time and money without sacrificing the quality of patient care. Benchmarking analyzes and improves issues of both doctor and staff productivity through examining statistical results.

Finally, the important process of physician credentialing, a necessary but time-consuming activity can be handled efficiently by medical practice consultants. Verifying and supporting the pertinent information on file for each doctor and staff member is only part of the procedure. Completing, submitting and tracking all this paperwork may be best accomplished by those trained in this field. They can also take care of the re-credentialing process and profile updates, ensuring timely submissions of accurate information.

Medical practice consultants offer a variety of services to start-up practices, solo or group offices, and even to those doctors who are just completing their medical training. They offer expertise and experience in planning, design and operational management for doctors and others in related health care specialty fields. Success for a health-care consultant is seeing a doctor’s office operate at peak efficiency and profitability. Success for a doctor is being able to practice his or her profession, treating patients, unhindered by paperwork and office management issues.

With such an economic decline in the United States in recent years, foreign capital is becoming increasingly sought after. The ability to rely primarily on domestic investment and funding sources has put businesses and corporations in a difficult situation. Developers want to know how they can become a government approved EB-5 Regional Center and attract this foreign capital, all the while foreign EB-5 visa-seeking investors want to know exactly which Regional Center they should be investing in and how – what is the safest investment with the least risk and best expected results? – That is the question.

The $500,000 investment into a USCIS approved Regional Center conditionally provides the foreign investor and the investor’s immediate family (unmarried children under 21) with an EB-5 visa green card. Provided that the investment either directly or indirectly creates 10 jobs, issuance of an EB-5 visa administers permanent U.S. residency.

Though it sounds simple enough – with more than 100 approved Regional Centers in the United States – the actual process of selecting the right one can be a difficult decision for any foreign investor, especially when the investor’s knowledge on each and every Regional Center and the entire EB-5 process as a whole is much less than distinguished. Given that the investment is fully at risk there is a chance that the chosen center may not meet the requirements. In this case, the investor not only loses their chance of obtaining an EB-5 visa but also loses their money.

Sole reliance on a Regional Center’s advertising or expectant results is a risky business and a lot of Regional Centers encourage the investor to work directly with them in investing into their program. This can prove to be a strong disadvantage to the investor and the investor’s best interests. If a Regional Center fails to report or misrepresents information it can leave the investor in an unfavorable position. Therefore it is very important to research and compare all options. One way, in particular, is by utilizing a consulting firm. The most esteemed consulting firms play a huge role in acting as a type of unbiased counselor in the EB-5 process; providing due diligence reports, financial projections, assessing risk, reviewing all legal documents and most importantly monitoring the project until completion, the consulter essentially helps to remove most burdens of the investor.

The best consulting firms consist of a team of not only expert consulters but also include financial specialists, economists, SEC attorneys, immigration attorneys, business attorneys, industry researchers and even marketing directors. Clearly, this type of task force possesses the professional background and skill necessary to aide the foreign investor in making the wisest decision on which Regional Center to choose. Unless the potential foreign investor encompasses the education and skills of a lawyer, businessman and marketer, collecting and assessing all relevant data can be a distressing task.

When inquiring about using a potential consulting firm it is important to confirm their credentials; verifying the firm’s success rate, especially by way of requesting personal testimonies from previous clients and also discovering what nationalities they have worked with are useful types of information when questioning the firm’s practice. Questioning how they are being compensated can provide evidence to the firm’s validity as well; if they are being paid by just the client or if they are also receiving kick-backs from certain Regional Centers in an effort to advance all referrals. Another source of credibility is finding out how many Regional Centers their clients have used, the higher the amount – provided they have a high success rate – would generally be a key sign that the consulting firm is legitimate and has experience, which is ultimately what any investor would want.

Many marketing consultants spend some of their time helping businesses market their blog. Why? Because blogs are a way to reach out to customers that goes above and beyond the traditional website. While your business website may describe in great detail exactly what your business is, how it operates, what your business philosophy is, and how clients can contact you, a blog is more informal. Blogs help show a personal side to the business world.

For example, a realtor who has a professional website detailing listings still remains somewhat of a mystery to potential clients. But a realtor who has a professional website and a link to his or her blog allows potential clients a different look at their personality and business sense. That’s because you can include blog posts that are personal stories, information about your industry, professional advice with personal anecdotes, and run contests or giveaways. Your blog is a means to reach a wide audience and get them to want to work with you.

How Marketing Consultants Can Increase Your Search Engine Ranking

One reason you may not be reaching clients with your website or blog is because you don’t have it optimised to attract the search engines. When an Internet user plugs in a few keywords, the search engine crawls around looking for the best possible matches. If your site isn’t optimized for any of the keywords commonly used to search for your type of business, your site will get buried pages deep in the results, and only those familiar with your product or service will know to search for you.

Marketing consultants understand what it means to optimize a blog for the search engines. Since search engine optimization can take a while to learn, your consultant will most likely recommend that you consider hiring someone to optimize your blog and website. This can be a freelance writer who creates the majority of your blog posts or a web design company that specializes in blog optimization.

Advertise Your Blog

Just like a website, if no one knows your blog exists you won’t have any readers. A consultant can help get your business on social networking sites that allow advertising. You can post on these networks when you have a new blog post or when you want to direct someone to your blog. Your consultant will explain how to maintain a presence on these sites without seeming like you’re posting just for promotion. By using marketing consultants to create and advertise your blog, you draw in potential clients and build your brand.

Business consultants can help make or break any business. Without expert advice, a business can flounder in no time. Bringing a consultant on board early on and keeping them on the payroll helps ensure that a business can reach the pinnacle of its success.

Swim Don’t Drown

In order to keep your business’ head above water, you need a good master plan. A business consultant can devise this for you. With a proper plan, you will know exactly where your capital is going and can quickly funnel it into a different direction fast, if need be. A consultant can get to know your market and help you define your place in it.

Many businesses try to fly alone, without any sort of safety net. This is ill-advised. Why take extra risks when you don’t have to? With careful planning and monitoring, you can make educated calls as to how to play your cards and help your business soar.

Why Hire One?

Some thrifty business owners look to cut costs, even on things that should be considered necessities. People think they can trust their own novice judgments, rather than pay an experienced professional to properly assess what a business’ next step should be.

If you are venturing out into unchartered business territory, you need someone to help guide your way so you don’t get lost. Bringing a consultant on board who is well versed in finances, marketing, branding, writing business plans, establishing market share for your products or services as well as other invaluable skills is an extreme asset you cannot pass up.

You Have Everything to Lose

Creating and establishing your business is likely your dream come true. Don’t let your dream escape you. Invest in yourself by bringing a consultant into the fold who can brainstorm and troubleshoot with you to get your business up and running the right way, the first time.

Recognize that many businesses fail each year, many within months of opening their doors. You don’t want this to happen to you. Don’t rely on just your own inexperienced instincts to guide you. Hire professional business consultants who will help you every step of the way to get your business kicked off right, so it can become a sweet success story.

Business consultants can help take your business from small to large with a few expert tactics. Even if you never pictured yourself running a large business with international clients, meeting with a consultant may change your mind. If you’ve always hoped to take your business to the big time and attract clients from all over the world, a business consultant can help you achieve that goal. There are a number of things you can implement in your business that will not only market your business to clients but help you gain a diverse customer base. It’s just knowing how to implement them into your business that can be time consuming and confusing for the average business owner.

Create an Online Presence

One way to reach a mass number of clients and potential clients is to create an online presence. Many businesses already have a website, but just having a website doesn’t mean you have an online presence. An online presence means that your website pops up in the search engines and clients are aware that you exist because they see your business name or brand while browsing the Internet. The days of being able to create a website and wait for people to find you are over. There’s too much online competition to expect the clients to come to your website without being led in some way.

There are business consultants who specialise in creating and marketing business websites. Not only will a good consultant help you manage a website, but they’ll help you create and organize material for a business blog. The great thing about a blog is that you don’t have to personally write the material. You can use someone from your staff or have your consultant find you a freelancer willing to create a few blog posts a month. Once your name is out there as a master in your field, clients will start to make inquiries.

Customer Diversity

One thing you need to expand is a diverse customer base. Your consultant can sit with you and discuss your current client base and see what changes you could make to diversify. Sometimes it’s something as simple as marketing to a new client sector. Other times you may need to offer a new service or product in order to attract a different set of clients. Once you are able to diversity your customer portfolio, you’ll find that it’s easier to expand the business. Business consultants can help you locate a new clientele and market your services to them.